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Acquisition
Target Your Best Donors
By cross-referencing your donor records with consumer data we are able to build a demographic analysis to determine who your best donors are.
We prepare a report detailing and identifying the exact demographic of your top donors and then use this ID to scout for all prospects within a geographic radius of your fundraising location/region etc.
This produces an Acquisition list of new donors based on Your Best Donor ID.
As we mentioned above, we can help you test this while keeping costs down by adding a segment of acquisition to your current appeal mailing. Simple add on 10,000 records of new donors to your next current appeal which will reduce your total cost per piece when run all as one project.
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