Personalization
Let’s Get Personal
Nonprofits need very personal communications. Donors respond to personalized letters that acknowledge past gifts, and graduate current levels of giving based on past contributions. Personalization leads to a more interactive relationship with the donors you communicate with.
A compelling and empathetic message with intelligent personalization increases response. Earn the respect and loyalty of your donor’s by communicating what’s important to them.
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Say thank you for a past gift…
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Graduate their giving…
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Give them an opportunity to give to causes they value indicated by past giving…
Harness the power of your database to acquire and cultivate donor relationships. Encourage their support by communicating how much you value them.
