What We Do
We Provide Direct Mail Fundraisers with a Low Cost Agency Alternative…
Management – Annual planning, strategy, budgets, contracts
(contracts are optional)
Creative – Design, copywriting, conceptual
Print – Traditional and digital offset
Direct Mail – Complete mailhouse services
Data – List Procurement, reporting, advanced segmenting and personalization
We Focus on Three Things:
We try to understand your goals. You may have goals to graduate current donors, reactivate lapsed records, cultivate acquisition, high end donors, seniors, sustainers, incorporate testing/segmentation, etc.
Once we understand your goals, we can then look at how to reduce the cost of the program. One of the simple solutions we have is to combine the production of all your direct mail objectives together to reduce the cost per piece.
Thirdly, we look at how to increase revenue and increase your average gift. Once again simple solutions like reminder mailings can bring an immediate increase in revenue. Testing is helpful to raise your average gift and improve your control. Our focus on helping you seek out and identify major gift prospects is the key to maximum return on your direct mail investment.